unique domains can monetise a website better
ebay.com and google.com are – initially meaningless – unique, short domain names, that perfectly fit for “Branding“. Such domain names are best to promote a new company or a new offer on the net in order to increase popularity faster.
That name should be short, it should be easy to be understood at Phone or R adio / TV spot. Think of how you spell an email adresse on the phone.
generic domains get you targeted visitors
The value of a domain having a generic meaning, is resulting from the amount of visitors that will come automated to your site.
A generic domain is a domain consisting of one or two terms, that could be searched by a visitor. Thats why they are called Keyword Domains.
“Brandbuilding” is an expensive business
To achive brandawareness you always need deep pockets. If your “Branding” is done for the wrong domain, you waste your assets. A short, easily memorisable domain with little or no missspelling options that sounds nice – thats what you want. But supply is limited, so rises value. And in case that domain has a meaning on top it is getting expensive.
each domain exists only once
The more competition, the more your competitors understand the advantage of a certain domain name, the higher the price gets.
The more money that industry earns, the more that market will be willing to spend for a great domain name.
The higher the Keyword Clickprice at Google Adwords gets, the higher the price for the relating domain name will be. The more searches the keyword has on a monthly basis – the more competative the domain name gets.